Tag Archive for Tag: Brazil

Tag: Brazil A prediction of the 2014 World Cup finalist based on shirt suppliers

The FIFA World Cup (hereafter WC) is not only a tournament between national teams, but also a contest between kit suppliers. The WC is the largest sporting event in the world and the global market for football apparel, shoe and equipment is a multibillion market. Adidas and Nike, the two main rivals in the soccer footwear market, experience a boost in football-related sales just before and during the WC tournaments. Adidas is the Official Licensee and Supplier of the FIFA World Cup and since the 1970 WC it has supplied the match balls. The Adidas logo is on the referee uniforms, it has advertisements in the stadiums and its logo on the official FIFA World Cup website. It has also been the supplier for the German team for five decades since 1954. Nike paid the French football federation, up to 2010 supplied by Adidas, more than $500 million to be

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Tag: Brazil FIFA World Cup 2014 in Brazil: Football and Fan Parks

The growth in sports mega events has seen spectacles such as the Olympics Games and the World Cup adopt increasing global significance. Reflecting the widespread manipulation of meanings, these quadrennial competitions are subject to varying receptions, interpretations and analysis. Popular and media responses have both reflected and shaped the increasing consumption of sporting hyper-experiences. Such accounts are typically less concerned with the snobbery that has curtailed scholarly analysis, with academic researchers often encouraged instead to focus their inquiries on matters ‘more serious’ than sport. Thankfully there has been some considerable resistance, with many academics willing to investigate that which matters to significant portions of populations. As most inhabitants of planet earth will be acutely aware – particularly during the ongoing World Cup – sport really matters to people. Scholars seeking to frame and expand our understanding of sporting festivals have focused their lens through various intersecting academic disciplines, including economics,

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