Tag Archive for Tag: kit suppliers

Tag: kit suppliers A prediction of the 2014 World Cup finalist based on shirt suppliers

The FIFA World Cup (hereafter WC) is not only a tournament between national teams, but also a contest between kit suppliers. The WC is the largest sporting event in the world and the global market for football apparel, shoe and equipment is a multibillion market. Adidas and Nike, the two main rivals in the soccer footwear market, experience a boost in football-related sales just before and during the WC tournaments. Adidas is the Official Licensee and Supplier of the FIFA World Cup and since the 1970 WC it has supplied the match balls. The Adidas logo is on the referee uniforms, it has advertisements in the stadiums and its logo on the official FIFA World Cup website. It has also been the supplier for the German team for five decades since 1954. Nike paid the French football federation, up to 2010 supplied by Adidas, more than $500 million to be

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